How your AI employees work

You hire the employee. The loop is the work.

Every AI employee runs a revenue loop — the same job, over and over, 24/7, without being told twice. This isn't a second catalog. You hire on the AI Employees page. This is where you watch the work: the steps each loop runs, the leak it closes, the payback window, and how fast it goes live. Pick the loop sitting on the leak that costs you most. We install that one first, then stack the next. The front desk is one loop here — not the door you have to start with.

Browse the AI EmployeesBook a Free Revenue Leak Audit
  1. Loop 01Live in 30 days

    Missed-Call Recovery

    “After 5pm, 30–60% of your inbound calls hit voicemail. On storm days that number doubles. Every one is a lead you already paid to ring the phone.”

    Hire the AI Front Desk. It answers every call inside one ring. It captures the lead. It dispatches the emergency, books the non-emergency straight to your calendar, and updates your CRM. Caller hangs up? It texts them back. Trained on your services, your pricing tiers, your dispatcher's escalation rules — so it sounds like it works there.

    Steps it runs
    • AI Front Desk (Receptionist)
    • Storm-Lead Capture
    • SMS Callback Cadence
    Expected payback

    Illustrative range: $60K–$180K/yr recovered at a $3M+ home services operator (composite)

    Best for
    HVAC · Plumbing · Roofing · Electrical · Restoration
    Proof you receive

    Weekly recovered-opportunity report: calls handled, bookings, exceptions, and next actions.

    9:41
    SF
    SF · Front Desk
    SMS callback · after hours
    Live
    Text message
    ↑
  2. Loop 02Live in 30 days

    Speed-to-Lead

    “A web form comes in. It sits for hours. Sometimes days. The first vendor to answer wins 78% of the time — and it isn't you.”

    Hire the AI Lead Responder. Every web form, Google LSA, Facebook ad, and referral gets a reply in under 60 seconds — with two appointment slots. Reply back and it books. Go quiet and it runs a 3-touch follow-up over 7 days. The lead never cools while you're on a roof.

    Steps it runs
    • AI Lead Responder
    • Booking Cadence
    • Multi-Touch Follow-Up
    Expected payback

    Typical range: +15–30% lead conversion on existing pipeline (composite)

    Best for
    Roofing · Solar · Home services · Agencies · B2B services
    Proof you receive

    Response-time report plus booked / not-booked status on every lead.

    9:41
    SF
    SF · Lead Responder
    Web form → SMS · 41s
    Live
    Text message
    ↑
  3. Loop 03Live in 45 days

    Estimate Follow-Up

    “You write the quote. They go quiet. You get busy and forget. Three weeks later, they sign with someone who simply followed up.”

    Hire the AI Proposal Follow-Up. It watches your estimate queue. It runs a 3/7/14-day cadence on every stale quote and books the warm replies straight to a rep's calendar. It handles 'we're still thinking,' 'send me a revised quote,' and 'we went with someone else' — and it asks why.

    Steps it runs
    • AI Proposal Follow-Up
    • Win/Loss Logger
    • Revision Coordinator
    Expected payback

    Typical range: +15–30% close rate on stale quotes (composite)

    Best for
    Roofing · Solar · HVAC · Agencies · Custom services
    Proof you receive

    Quote follow-up report: touched, replied, booked, won, lost, and needs-human-review.

    9:41
    SF
    SF · Proposal Desk
    Quote follow-up · day 3 of 14
    Live
    Text message
    ↑
  4. Loop 04Live in 60 days

    Dormant Customer Reactivation

    “Five thousand customers sit in your CRM. None have bought in 18 months. They're worth real money. Nobody's calling them.”

    Hire the AI Reactivation Specialist. It reads each dormant customer's own history — when they typically buy, their past budget, how long since the last order — and times an approved SMS and email cadence to that, not a generic blast. Books the warm replies, honors every opt-out (TCPA / CAN-SPAM), and reports payback to you weekly.

    Steps it runs
    • AI Reactivation Specialist
    • Service-Reminder Coordinator
    • Segmentation Engine
    Expected payback

    Modeled range: 3–8% of dormant list books = $60K–$300K revenue lift (composite)

    Best for
    Pest control · HVAC service plans · Dental · Auto repair · Trades
    Proof you receive

    Reactivation report: list worked, outreach status, replies, booked jobs, and opt-outs.

    9:41
    SF
    SF · Reactivation
    Dormant base · Tier 1 cadence
    Live
    Text message
    ↑
  5. Loop 05Live in 45 days

    AR / Collections Follow-Up

    “AR sits at 60+ days while you cover Friday payroll out of a line of credit. Your office manager is buried chasing invoices instead of running the office.”

    Hire the AI Collections Specialist. It duns overdue invoices across SMS, email, and voice on an FDCPA-compliant cadence. It logs every contact, escalates write-off candidates to a human, and hands you clean working-capital reports every Friday. Your office manager gets her afternoons back.

    Steps it runs
    • Multi-Channel AR Dunning
    • Friday Cash Report
    • Write-Off Escalation
    Expected payback

    Illustrative range: $80K pulled current in 90 days at a $5M operator (composite)

    Best for
    HVAC · Plumbing · Property management · Bookkeeping · B2B services
    Proof you receive

    Aged-invoice report: collected, promised, disputed, and needs-human-review.

    9:41
    SF
    SF · AR Desk
    Collections · FDCPA-compliant
    Live
    Text message
    ↑
  6. Loop 06Live in 30 days (after core loops are running)

    AI Visibility + Follow-Up (advanced)

    “Your buyers now ask ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini who to call. If your business isn't named in the answer, you're invisible to the customers Google used to hand you.”

    The advanced demand loop — hire it AFTER your lead-capture and follow-up foundation is live. Generative Engine Optimization (citations, schema, llms.txt, content surfaces) so your business gets named when buyers ask any AI. Where paid placement exists (ChatGPT Ads today, more soon), we run the campaigns — scoped per engagement, named on your audit call. Every lead, organic or paid, pours back into the same AI Front Desk that catches the rest of your inbound. We aren't a partner of OpenAI, Perplexity, Google, or Anthropic.

    Steps it runs
    • GEO / AEO Content + Schema
    • ChatGPT Ads Campaigns
    • AI Front Desk Hand-Off
    Expected payback

    Advanced loop — payback model depends on category traffic + funnel discipline; we don't quote a generic range.

    Best for
    Operators with foundation loops already live · Categories with high AI-assisted search intent
    Proof you receive

    Content report: queue, published assets, claim status, and sales-use notes.

    9:41
    SF
    SF · AI Visibility
    ChatGPT answer → Front Desk
    Live
    Text message
    ↑
Advanced Growth · Private Beta

ChatGPT Ads AI Paid Growth Loop

Once the core capture and follow-up loops are live, the AI Paid Growth Manager instruments ChatGPT Ads end to end — campaigns, landing page, conversion tracking, and HubSpot lead quality — and reports what to test next. An ads-to-revenue loop, not just ad setup.

See the loop

Which loop fixes your biggest leak?

Thirty-minute audit call. I rank three install candidates by modeled payback. You leave with a plan, not a deck.

Book a Free Revenue Leak AuditRun the $198 audit yourself

— Nathan, founder

Reach me at startupformulas.com/get-started