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Call Rylee · (479) 265-2900

We help business leaders leverage AI for more sales, faster support, cleaner books, less busywork.

Your super intelligence partner for frictionless business growth

Call Rylee (479) 265-2900

Rylee is our AI teammate and answers questions about how we work. Nathan only calls if you ask.

Two men talking across a wooden counter in an auto shop, with a car on a lift behind them

Works with the tools you already use

  • Shopify
  • QuickBooks
  • HubSpot
  • Google Workspace
  • Gmail
  • Slack
  • Stripe
  • Notion

Product names and logos are trademarks of their respective owners. We use them only to show which tools we work with. No partnership or endorsement is implied.

Owners told us what their week really looks like

In their own words, paraphrased from their posts. Under each one is what we do about it.

Most callers who hit voicemail just hang up and try the next business on Google.

Paraphrased from an owner post on Reddit, r/smallbusiness

Missed calls

How we help: A support teammate answers questions and books the times that fit.

After the real work is done, hours of estimates, invoices, payment follow-ups and texts, and some still slip.

Paraphrased from an owner post on Reddit, r/Plumbing

Admin after hours

How we help: Invoices, receipts, books and data entry cleared so you stay on the work that matters.

Everyone says AI saves hours, but every tool looks different and there's no time to experiment.

Paraphrased from an owner post on Reddit, r/smallbusinessowner

Not sure where to start with AI

How we help: Where AI fits in your business, what to use, what to skip, and the first things worth doing.

You spend more time re-explaining and editing than it saves, and it still sounds generic.

Paraphrased from owner posts on Reddit, r/smallbusinessowner

AI that doesn't sound like you

How we help: Your prices, processes, policies and past answers in one place, so the AI answers like your business instead of like the internet.

Sound like you? Call Rylee (479) 265-2900

From busy to AI-ready, one step at a time

Shop owner reading a page at a table, with a laptop and an open box of folded clothes
Shop owner checking her phone at the counter, coffee in hand

We start with your real work, not a big software project. Here is the whole process:

  1. Step 1: Tell us what's eating your week

    Start with your real work: your inbox, your documents, the repeat tasks that fill your week.

    Free 15-minute call

  2. Step 2: We look at your business

    We map where AI fits and send you a short audit of the first things worth doing, with options, not one big project.

    Audit first

  3. Step 3: We build your AI teammates

    Custom skills and a company AI brain, set up inside the tools you already use, under your logins.

    You own it

  4. Step 4: Your team learns and runs it

    Coaching and simple rules so it sticks. Teammates draft, a second checks, you approve.

    Coaching built in

A growth partner for reinventing your business with AI

AI strategy and audit

Where AI fits in your business, what to use, what to skip, and the first things worth doing.

  • Best practices
  • Audit of your business

AI teammates, built and installed

Sales, support, operations and marketing teammates that draft the work and wait for your yes.

Growth marketing and content

Posts, pages and content that get found and bring customers in, in your voice.

Sales follow-up and CRM

Every lead and quote followed up, with your CRM kept current.

  • Lead follow-up
  • CRM updates

Back-office automation

Invoices, receipts, books and data entry cleared so you stay on the work that matters.

Team training and adoption

Coaching for you and your team, plus clear rules for who uses AI for what.

What an AI teammate does in your day

Shop owner checking her phone behind the counter
Two people unpacking a clothing shipment
Two men talking beside a car with the hood open in a service shop

Illustration and example photos, not a customer result.

AI teammates · Today 7:02 AM

Support

I answered last night's questions and booked the times that fit.

Sales

I followed up on every open quote. One is ready for your yes.

Operations

Yesterday's receipts and invoices are in your books.

Marketing

This week's posts are drafted for your approval.

Owner

Looks good. Send the posts.

Illustration and example photos, not a customer result.

AI that fits the way your business already works

Your team keeps the customer relationships. The teammates take the typing, the follow-ups and the busywork in between.

Online store
Two people unpacking a clothing shipment
Service business
Technician checking a phone beside a service van
Professional services
Person working at a desk after dark
Software company
Man checking his phone at a kitchen table, with a closed laptop and a notebook
Free · 5 days

Not ready for a call? Start small.

One short email a day for five days, each with one small thing to try.

Try the free 5-day AI Teammate Challenge →

Let's make AI useful.

I run StartupFormulas. I help owner-led businesses get AI ready: what to use, what to skip, which repeat tasks to hand off, and the simple rules that keep it safe. You work with me directly.

Buying AI is easy. Getting it to stick is the work.

  • I start with your real workYour inbox, your documents, your price list.
  • You learn as we goCoaching is built in.
  • You own itEverything runs on your accounts, under your logins.
  • I tell you when it's not worth itI'd rather say that than sell you a project.

Quick questions, straight answers

What does “AI ready” actually mean?

Your team knows which AI tools to use and when. Your repeat work runs through a few well-built AI skills. Your AI has the context to answer like your business does. And everyone knows the rules. No moonshots required.

Who is this for?

Owners and teams who are curious about AI but stuck on where to start, what's safe, or how to make it stick. If you want more out of the AI tools you already pay for, you're in the right place.

Do we need to be technical?

No. We work in plain English and set things up inside the tools you already use. If you can write an email, you can do this.

Which AI tools do you work with?

Whatever fits your business, usually the AI tools you already pay for. We'd rather make those work harder than sell you a new one.

What is a company AI brain?

Your prices, processes, policies and past answers, organized in one place your AI tools can read. It's why the AI answers like your business instead of like the internet.

What happens to our data?

It stays in your accounts, under your logins. Part of the work is deciding what's off-limits for AI, writing it into a simple policy, and making sure the team follows it.

Let's find where AI fits.

Fifteen minutes, no jargon, no pressure.

Call Rylee (479) 265-2900

Rylee is our AI teammate and answers questions about how we work. Nathan only calls if you ask.