The work that makes you money shouldn't wait on a person.
We automate the workflows that decide whether you win a customer or lose one — first response, follow-up, renewals, collections. They run in minutes instead of days, and every Monday you see exactly what they did.
- Free
- Uses your own data
- No call to book
That second number is a real working line, not a recording. Ask it something awkward.
Three places the money leaks out.
If you sell online, sell to other businesses, or distribute, you have all three. We pick the one bleeding hardest and fix that first. If you run trucks and crews, we're honestly not the right fit yet — the line below will still tell you something useful.
Revenue
The inquiry that lands at 6:40pm and gets read Tuesday. The quote nobody followed up on.
First response · lead routing · quote follow-up · reactivation
Contact a lead within an hour and you're about 7× more likely to qualify it than if you wait one hour longer.
Support
An inbox growing faster than the team, answering the same twelve questions every week.
Triage · first reply · routing · the answers that repeat
88% of customers expect faster replies than they did a year ago, and 74% expect help to be there around the clock.
Customer success
The account that quietly stops replying — and you find out at renewal.
Check-ins · health signals · renewals · win-back
Keeping 5% more of your customers can lift profits by close to 100%.
And the money you've already earned: 56% of small businesses are owed on unpaid invoices — $17.5K on average.
Same inquiry. Two different companies.
Tuesday, 6:40pm. A purchase order lands in the sales inbox with one question attached.
Illustrative, not a client result — the shape of the change, not a promise about your numbers.
One page, every Monday.
What came in, what got handled, what it was worth — and what we got wrong, and why. The last column is the one nobody else shows you.
What you can check today.
I'm new at selling this. I'm not new at doing it. Until there are client names on this page, here is everything you can verify yourself in about ten minutes.
Call the line
A working number, not a demo video. Push on it and see where it breaks.
Read the log
What the workflows did this week — including the misses, with what changed after.
Start with one
One workflow, one fixed price, live in 30 days. You see it running before anything recurring starts.
Published, because you shouldn't have to book a call to learn a price.
The audit
We measure how long your business actually takes to respond, on the channel your customers use. You get the numbers whether or not you hire us.
Start hereYour first workflow
One workflow, built against your real tools and handed over working. Live in 30 days. Fixed price, no retainer attached.
See how it worksWe run it
We keep what we built running, watch it, and prove it to you every Monday. Month to month, cancel whenever. Extra workflows are quoted separately — we'd rather one thing never break than hand you four half-tuned ones.
See how it worksSoftware your vendors charge for is billed by them, not by us. You keep everything we build, on your own accounts.
One person, and a lot of agents.
I'm Nathan. I run this company the same way I'd run yours — the workflows do the work, I handle the judgment. Some of what people ask me for is a $40 tool and an afternoon, and I'd rather tell you that than sell you a project. That's also why the first thing I'll show you is my own log, misses included.
— Nathan, founder
Reach me at startupformulas.com/audit
Find out how slow you actually are.
It takes one number from you and about a day from us. You get the measurement either way.