Stop losing sales after 5pm.
Somebody asks a question at 6:40. Nobody answers until Wednesday. The cart's gone. We hook reply, follow-up, and “this one needs you” into the tools you already use. Every Monday you get an email: what got handled, what needs you, and what it brought in.
- Free audit
- Runs in your tools
- No sales call required
- Where's my order — 23 answered from the carrier feed~90 seconds
- Back in stock — answered, then they ordered2 minutes later
- Sizing question Saturday night — answered and sold7:42pm
- Refund over your limit — held for youFriday
Tracking said out for delivery. Carrier had flagged the box damaged. Instead of the usual update, it stopped and pinged you so a person could say it.
Real phone. Not a recording. Call it and ask what a customer would ask.
Three places you're probably leaking money
Not because your people are bad. Because one person can't watch the inbox, chase quotes, and catch quiet accounts at the same time. We pick the worst leak first and close that.
Revenue
Question at 6:40pm. Read on Tuesday. Cart already gone.
We cover: first reply · pre-sale questions · quote follow-up · win-back
Contact a lead within an hour and you're about 7× more likely to qualify it than if you wait one hour longer.
Support
Same twelve questions every week. Inbox grows faster than the team.
We cover: triage · order status · routing · drafts for the repeats
88% of customers expect faster replies than they did a year ago, and 74% expect help to be there around the clock.
Keeping customers
They quit reordering. You notice in the quarterly numbers.
We cover: reorder timing · quiet accounts · renewals · win-back
Keeping 5% more of your customers can lift profits by close to 100%.
And the money you've already earned: 56% of small businesses are owed on unpaid invoices — $17.5K on average.
Six jobs. One job each.
Not one giant “AI assistant.” Six plain jobs that run in your stack. They check with you before anything important goes out. Start with the job that's costing you the most.
The Responder
Nothing sits overnight.
RevenueContinuousThe Quote Chaser
Quotes don't die in the inbox.
RevenueDailyThe Triage Clerk
Shared inbox comes in sorted; repeats already drafted.
SupportContinuousThe Account Watcher
Quiet accounts get flagged before they leave.
Customer successWeeklyThe Collector
Old invoices get chased on a schedule so you don't have to be the heavy.
CollectionsDailyThe Monday Clerk
Monday email: what ran, what needs you, what it earned.
ReportingWeekly
Nothing goes to your customers until you say it can.
Same question. Two Tuesdays.
6:40pm. Full cart. They ask if the large will fit. Everyone's gone home.
Example, not a case study.
Monday morning, you know if it paid for itself.
One email. What came in. What got handled. What needs you. What it brought in. No dashboard. No guessing.
Held before it went outA customer with an open complaint placed a new order. Instead of sending the usual thank-you and upsell, it paused and flagged the account so you could reach out personally.
How it works
- 01
We time your replies.
Free audit on the channel customers actually use. We send you a short write-up. Hire us or don't — you still get that write-up.
- 02
We build one job.
Wired into your tools. You approve what can go out.
- 03
You're live in 30 days.
Flat price. If it isn't live, you don't pay the rest.
Straight answers
- Will it email my customers without me seeing?
- No. You set the rules. Outside the rules, it waits on you.
- What if it's wrong?
- It stops and escalates. Big refunds, mad customers, weird edge cases — those go to a person.
- What do I keep if I cancel?
- The build stays on your accounts. The monthly plan is month to month. Cancel anytime.
- Is this a website chatbot?
- No. It's the money work in the tools you already live in — inbox, orders, invoices, follow-ups.
Try it before you pay for a build
Most shops want a retainer up front. We don't.
Call the live line.
Ask a customer question.
Do the free audit.
You get the write-up either way.
Buy one workflow.
Live in 30 days or you don't pay the balance.
Audit
We time how long you take to reply on the channel customers use. You get a short write-up. Hire us or don't.
Start hereFirst workflow
One job, built in your tools, handed over working. Live in 30 days or you don't pay the balance.
Start with the auditWe run it
We keep it running, fix drift, Monday email with results. Cancel anytime. Add jobs when you're ready.
See how it worksIf Shopify, HubSpot, or whoever bills you for their software, that bill stays with them. What we build sits on your accounts.
You deal with the person who builds it.
I'm Nathan. I design every workflow. The crew runs them day and night. No account manager. No handoff to a junior. If a $40 tool would fix it better than a custom build, I'll tell you that.
— Nathan
founder
Reach me at startupformulas.com/audit
See where you're losing people. Free.
Give us one number. About a day. We'll time your real replies and point to where customers drop off. You get that write-up whether you hire us or not.
For ecommerce, B2B services, and distribution shops doing about $2M–$20M. One workflow. Flat price. Live in 30 days.