Install your first AI employee. Stack five more after.
StartupFormulas installs AI employees for service businesses — each one runs a revenue loop, the same job over and over: missed-call recovery, speed-to-lead, estimate follow-up, reactivation, AR collections, AI visibility. Most operators start with the AI Receptionist — the AI Front Desk you see on the right. One install. Live in 30 days. We name the next hire after that.
Best fit$1M–$25M service businesses. Strongest fit: $2M–$15M operators using ServiceTitan, Jobber, Housecall Pro, HubSpot, or GoHighLevel.
Built for $1M–$25M service, product, distribution & agency operators. Not VC-backed startups, not deck-shoppers — we say no on the call if your vertical isn't ready.
Jobber
GoHighLevelPipedriveAnd more on request…Same desk. Every surface.
The phone is where it starts, not where it stops. The same AI Front Desk works the text thread the second a lead lands, keeps your system of record clean, and every Friday hands you one number — recovered revenue, not another dashboard to learn.
- Voice
Answers, qualifies, books, and escalates — live in the hero above.
- Text
Picks up the thread instantly and closes the appointment.
- Friday report
One number that matters, in your inbox, every week.
- 2:42 PM · LEADNeed AC fixed today, Mishawaka
- 2:42 PM · AIGot it. Same-day window 4–6pm work? $89 trip charge applies.
- 2:43 PM · LEADYes
- 2:43 PM · AIBooked Tue 4pm. Tech: Marcus. Card or cash?
- 2:44 PM · LEADCard
- 2:44 PM · AIDone. Confirmation sent.
And answering the phone is just one job. Every hire runs its own loop.
See the loops they runThe loops that catch every lead. One advanced demand loop after that.
A loop is the workflow an AI employee runs — the same job, over and over, 24/7. Pick the one that pays back fastest against your numbers; most operators start with missed-call recovery. We'll tell you which fits your business on the audit call.
- Loop 01SLA · 30 days
Missed-Call Recovery
30–60% of inbound calls go to voicemail after 5pm. Storm days, that number doubles. Every missed call is a lead you already paid for.
InstallableSpec - Loop 02SLA · 30 days
Speed-to-Lead
Web forms and ad clicks wait hours or days for a reply. The first vendor to respond wins 78% of the time.
InstallableSpec - Loop 03SLA · 45 days
Estimate Follow-Up
You write the quote. They go quiet. You forget. Three weeks later they sign with someone else.
InstallableSpec - Loop 04SLA · 60 days
Dormant Customer Reactivation
Five thousand customers in your CRM who haven't bought in 18 months. Worth real money. Nobody's calling them.
InstallableSpec - Loop 05SLA · 45 days
AR / Collections Follow-Up
AR sits at 60+ days while you cover Friday payroll out of a line of credit. The office manager is the bottleneck and doesn't want to be.
InstallableSpec
AI Visibility + Follow-Up
Once your follow-up system is catching every lead, we can add AI Visibility — making your business easier for ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini to cite, then routing that demand into the same AI Front Desk.
Don't see your pain on the list? Tell us the outcome you want on the audit. We'll name the install that ships it, the 90-day calendar, and the one number to watch every week.
Watch the work happen.
A loop is the workflow an AI employee runs on your behalf — catching the lead, working the follow-up, and booking or collecting while you're on a job. Tap any loop to watch its thread play out.
Find out which AI loop pays back fastest for your business.
Thirty-minute demo. We look at your call logs, lead sources, and CRM. You leave with three install candidates ranked by payback — and a straight answer on whether AI Visibility + AI Front Desk fits your business.
Honest go / no-go at the end. We'll tell you if your vertical or revenue stage isn't a fit. No deck, no pitch.
- 3 install candidates ranked by payback
- 90-day install calendar
- 1 weekly metric per loop
- Go / No-go decision