We help business leaders leverage AI for more sales, faster support, cleaner books, less busywork.We help business leaders leverage AI formore salesfaster supportcleaner booksless busyworkmore sales
Your super intelligence partner for frictionless business growth
I run StartupFormulas. I help owner-led businesses get AI ready: what to use, what to skip, which repeat tasks to hand off, and the simple rules that keep it safe. You work with me directly.
Buying AI is easy. Getting it to stick is the work.
I start with your real workYour inbox, your documents, your price list.
You learn as we goCoaching is built in.
You own itEverything runs on your accounts, under your logins.
I tell you when it's not worth itI'd rather say that than sell you a project.
— Nathan
questions
Quick questions, straight answers
What does “AI ready” actually mean?
Your team knows which AI tools to use and when. Your repeat work runs through a few well-built AI skills. Your AI has the context to answer like your business does. And everyone knows the rules. No moonshots required.
Who is this for?
Owners and teams who are curious about AI but stuck on where to start, what's safe, or how to make it stick. If you want more out of the AI tools you already pay for, you're in the right place.
Do we need to be technical?
No. We work in plain English and set things up inside the tools you already use. If you can write an email, you can do this.
Which AI tools do you work with?
Whatever fits your business, usually the AI tools you already pay for. We'd rather make those work harder than sell you a new one.
What is a company AI brain?
Your prices, processes, policies and past answers, organized in one place your AI tools can read. It's why the AI answers like your business instead of like the internet.
What happens to our data?
It stays in your accounts, under your logins. Part of the work is deciding what's off-limits for AI, writing it into a simple policy, and making sure the team follows it.
