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The work that makes you money shouldn't wait on a person.

Every question answered in minutes, every quote followed up, every at-risk customer caught before they leave — without hiring. We build it into the tools you already use, and every Monday you see exactly what it brought in.

  • Free
  • Uses your own data
  • No call to book
Monday, 9:00am
Week of 15 September
Sample
41
Handled
6
Waiting on you
$18,400
In orders
  • Where's my order — 23 answered off the carrier feed90 sec average
  • Back-in-stock question — answered, then ordered2 min after it landed
  • After-hours sizing question answered + soldSat 19:42
  • Refund above your limit — needs your callFlagged Friday
Caught before it reached a customer

A tracking feed showed a parcel as out for delivery, but the carrier had flagged it as damaged. Instead of sending the routine update, it held the reply and passed the customer to you, so they heard it from a person.

That's a live line, not a recording. Call it and ask anything a customer would.

Where we work

Three places the money leaks out.

Most growing ecommerce and B2B teams leak money in all three — not because anyone is slacking, but because nobody can be everywhere at once. We find the leak costing you most and close it first.

Revenue

The question that lands at 6:40pm and gets read Tuesday. The full cart nobody answered in time.

First response · pre-sale questions · quote follow-up · win-back

Contact a lead within an hour and you're about 7× more likely to qualify it than if you wait one hour longer.
Harvard Business Review, 2011 — study of 1.25M sales leads

Support

An inbox growing faster than the team, answering the same twelve questions every week.

Triage · order status · routing · the answers that repeat

88% of customers expect faster replies than they did a year ago, and 74% expect help to be there around the clock.
Zendesk CX Trends, 2026

Customer success

The customer who quietly stops reordering — and you find out from the quarterly numbers.

Reorder timing · health signals · renewals · win-back

Keeping 5% more of your customers can lift profits by close to 100%.
Reichheld & Sasser, Harvard Business Review, 1990
And the money you've already earned: 56% of small businesses are owed on unpaid invoices — $17.5K on average.
Intuit QuickBooks US Small Business Late Payments Report, 2025 — 2,487 US small businesses
What we build

Meet your crew. Each one owns a single job.

Instead of one tool that tries to do everything, you get specialists. Each one handles a single job around the clock, works inside the tools you already use, and checks with you before anything important goes out. Start with whichever one is costing you most.

  • The Responder

    Nothing that comes in sits unanswered overnight.

    RevenueContinuous
  • The Quote Chaser

    No quote that went out dies of silence.

    RevenueDaily
  • The Triage Clerk

    The shared inbox arrives sorted, and the repeats are already drafted.

    SupportContinuous
  • The Account Watcher

    Nobody churns quietly.

    Customer successWeekly
  • The Collector

    Aged invoices get chased on a schedule, so no person has to be the bad guy.

    CollectionsDaily
  • The Monday Clerk

    Every Monday you see what got done, what needs you, and what it earned.

    ReportingWeekly

Nothing reaches your customers without your say-so — you stay in control of every message.

What changes

Same inquiry. Two different companies.

Tuesday, 6:40pm. Someone with a full cart asks whether the large will fit before they'll buy.

Time
How it goes now
How it goes after
6:40pm
Lands in the shared inbox
Answered from your own size guide and stock feed
6:41pm
Anything it can't answer goes to a named person
9:10am Wed
Someone finally sees it
The order is already paid for
2:00pm Thu
Reply goes out
They bought it Tuesday night

Illustrative example.

What you get

Know exactly what it earned you. Every Monday.

One page in your inbox: what came in, what got handled, what's waiting on you, and what it brought in. No dashboards to log into, and no wondering whether it's working.

HandledWaiting on youCaught for you
Flagged for youSample
Caught before it reached a customer

A customer with an open complaint placed a new order. Instead of sending the usual thank-you and upsell, it paused and flagged the account so you could reach out personally.

Zero-risk start

You'll see it working before you commit.

Most agencies ask for a big retainer and a leap of faith. We'd rather earn your trust, so we take the risk off your plate from day one.

What it costs

Clear, fixed pricing. No sales call required.

The audit

Free

We measure how long your business actually takes to respond, on the channel your customers use. You get the numbers whether or not you hire us.

Start here
Start here

Your first workflow

$2,500

One workflow, built into the tools you already use and handed over working. Live within 30 days, or you don't pay the balance. Fixed price, no retainer required.

Start with the audit

We run it

$1,500/mo

We keep everything running smoothly, adjust it as your business changes, and send you a results report every Monday. Month to month, cancel anytime. Add more workflows whenever you're ready.

See how it works

Software your vendors charge for is billed by them, not by us. You keep everything we build, on your own accounts.

Who you'll work with

You work directly with the person who builds it.

I'm Nathan. I design every workflow myself, and my AI crew runs them around the clock — so you get a specialist's attention without an agency's overhead. No account managers, no hand-offs to a junior team. And if a $40 tool would solve your problem better than a custom build, I'll tell you.

— Nathan

founder

Reach me at startupformulas.com/audit

Find out where you're losing customers — free.

Give us one number and about a day. We'll show you how quickly your business really responds and exactly where customers are slipping through. The results are yours to keep.