One of the toughest hurdles in business and life is showing you provide a ton of value.
In other words, you need to make a SPLASH.
Today, I’m going to teach you how to make a huge splash in emails like you’re diving in the Rio Olympics.
And, it works across every industry.
A few months ago I personally reached out to 71 people, 1 at a time. (that takes a while)
So, I was curious what the difference would be if I sent the remaining people the same email via an email provider like MailChimp.
I knew what to expect, but the massive difference in results surprised me.
Results A: When I personally invited friends and family, 22 out of 71 responded (31%)
Results B: When I delivered a campaign through MailChimp, 1 out of 116 responded (<1%)
This made it pretty clear to me that a couple things could be true…
A.) People crave personal connections.
B.) People don’t have the time or space to deal with things that aren’t personal in nature.
Let me explain…
Raise your hand if you have numbers like 1,543 sitting in a red circle above your inbox.
(C’mon, you know who you are)
When it comes to attention, space is at a premium. And when that happens,
Apple removes your headphone jack, people start to prioritize their time.
So what is what are we to do?
Enter: Personal hand-crafted videos in peoples inboxes.
Here’s what that looks like…
Now that’s what I call a SPLASH.
This is what the email looks like before even opening it.
When you create awesome videos like this you:
- Create 10x the value of everyone else in that persons inbox.
- Instantly set yourself apart from everyone else, especially visually.
- Build a rapport by using the persons name in the title of the video and in the video.
- Make your emails too important to ignore, delete or archive.
Script I used:
Thanks so much for coming on board.
We’re REALLY excited to have you join the community.
If there’s anything at all that we can do to help you be successful.
Please let us know.
THANKS, And have a great Weekend.
easyprompter.com (I set the font size to 110, and the speed to 16)
Personal Video Recording Software:
QuickTime Player (comes with Mac)